MISSION

To empower people with meaningful wellness rituals and share knowledge through products, education and community – to make holistic health accessible, practical and a natural part of everyday life.

Trained at the renowned spa consulting company Raison d’Etre, Linda Myrberg has spent almost two decades at the heart of the spa and wellness industry – as a spa director, consultant, concept developer, and product innovator.

She has designed and implemented profitable, memorable spa concepts for leading hotels, resorts, and wellness destinations across the Nordics and internationally – always perfectly aligned with each client’s brand identity and guest expectations.

Linda combines strategic business insight with deep knowledge of spa-specific design, guest flow optimisation, treatment development, staff training, and sustainable solutions. Her approach ensures loyal guests, motivated staff, and maximum return on investment

Linda Myrberg is a multifaceted wellness profile with a background as a professional musical artist, performing on Denmark’s largest theatre stages as well as in film and television.

After many years on stage, she followed her passion for holistic health, completing a 4½-year degree in Acupuncture and Traditional Chinese Medicine (TCM) – for both body and ear. She is also a Reiki Master and a certified teacher in yoga and functional training.

Linda organizes international holistic and wellness events together with some of the world’s leading experts in their respective fields. She lectures and leads workshops on holistic health philosophy, wellness management, and Nordic wellness trends.